Guardian sales team certified ‘carbon literate’ - The Media Leader
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4 Articles
The Guardian becomes first media owner with Carbon Literate sales team - Marketing Beat
Guardian Advertising has become the first media company in the world to train its entire sales team to be certified Carbon Literate. The news was announced today (22 April), which is World Earth Day. Being Carbon Literate means that all staff in the advertising team understand the carbon costs and impact of everyday activities and the ability to help reduce emissions on an individual, community and organisational basis. The decision to train the…
Guardian sales team certified ‘carbon literate’ - The Media Leader
The Guardian has trained its entire sales team to be certified “carbon literate” in what it claims is a world first for any media owner. The training course was created by The Guardian‘s sustainability team and was based on the outlet’s own climate journalism. It is accredited by the Carbon Literacy Project, a UK charity dedicated to helping inform and empower people to take action on the climate emergency. Obtaining a Carbon Literate certificat…
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