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The NBA’s Plan to Conquer Europe

Summary by La Repubblica
European basketball clubs face a choice: resist or join forces. The US model promises to transform the game both on the court and in the boardroom

18 Articles

The first season of the NBA Europe League will start a year later than planned - in 2028, according to the British newspaper The Guardian. Still, an NBA spokesman said publicly Thursday that the organization continues to prepare for a launch next year.

·Vilnius, Lithuania
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Lean Left

The NBA's CEO for Europe and the Middle East, George Aivazoglou, insists that NBA Europe will make a comeback from the next season. The post Aivazoglou: "NBA Europe starts next year" - What he says about a possible collaboration with the Euroleague appeared first on in.gr.

·Greece
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Right

The NBA's CEO for Europe and the Middle East, George Aivazoglou, made statements to "Athletic" and spoke about the future of NBA Europe

·Marousi, Greece
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European basketball is set to undergo a period of major change, and at the center of the story is Florentino Perez, president of Real Madrid and one of the biggest proponents of the NBA Europe project. According to the British *The Guardian*, Perez supports a competition model that would be reminiscent of his earlier idea for a European football Super League. Under this concept, NBA Europe would have 12 permanent participants, while […]

While the future of European basketball continues to be debated following the Como summit and subsequent statements, the interest in NBA Europe from various sectors is noteworthy. Statements ranging from Panathinaikos owner Dimitris Giannakopoulos to Real Madrid President Florentino Pérez, from AC Milan owner RedBird to Cleveland Cavaliers Head Coach Kenny Atkinson, highlight the buzz surrounding the new league project.

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gazzetta.gr broke the news on Thursday, October 8, 2026.
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