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The Guardian brings The Filter to the U.S. in affiliate commerce push

The Guardian aims to grow commerce revenue by expanding The Filter in the US, leveraging 62 million UK page views and trusted editorial product recommendations.

Summary by Digiday
The Guardian is bringing its product recommendation site The Filter stateside, as it looks to push harder into commerce revenue.

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BizToc broke the news in on Thursday, October 2, 2025.
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