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U.S. News Consumers Are Turning to Podcaster Joe Rogan and Away From Traditional Sources, Report Shows

  • In January 2025, a report revealed that more Americans got their news from social media and video networks than from traditional TV and news websites for the first time.
  • Following the U.S. presidential inauguration, a growing number of Americans have turned to digital influencers, including well-known audio hosts and artificial intelligence tools, for their news, highlighting a shift toward online platforms.
  • The report found that over half of Americans under 35 use social media and video as their main news source and 15% of those under 25 access news weekly via AI chatbots.
  • One-Fifth of sampled Americans encountered news or commentary from Joe Rogan in the week after the inauguration, while 23% consumed news on social media platform X, up 8 points from last year.
  • The findings imply traditional U.S. news media face erosion as online creators and AI tools increasingly shape information access, amid stable but widespread public concern over misinformation.
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Ad Fontes Media broke the news in on Monday, June 16, 2025.
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