ZEISS delivering the premium, golden touch in lenses

Turbulent times bring a change in the course of life. It is up to us to create the best era in history.

Trump and the Republicans have set one policy goal above all others: cutting taxes, above all progressive tax that falls mainly on the highest earners and personal wealth. It seems that at some point Trump must have asked some economist if there was any alternative way for governments to fund themselves. Someone must have informed him that from American independence until before World War I, by far the dominant form of government revenue was cus…

ZEISS delivering the premium, golden touch in lenses

The new coating features a subtle golden reflex hue “for a luxurious look”. Image: ZEISS.ZEISS has developed its first premium-tier coating, setting new standards in cleanability, durability and clarity along with a new aesthetic ‘hue’. How can I stand out and create that personal touch? It’s one of the big challenges of running an independent optometry practice in 2025, and a question many spectacle wearers have themselves.  Today, practices ha…