The Global CMO POV with Karen Leggett of Manulife – adobo Magazine

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The Global CMO POV with Karen Leggett of Manulife – adobo Magazine

MANILA, PHILIPPINES — In any product category, marketing and communications require a delicate balance between business focus and human sensitivity, with both demands seemingly at odds with one another. This is all the more true in the insurance business, with products that market on very real, and usually very sensitive, human experiences such as sicknesses, accidents, and deaths, to name a few. With this, adobo Magazine sat down with the Globa…