US EditionFrom AI to Measurement: Disney's Biggest Adtech Updates From CES
Disney introduces AI tools and new metrics to enhance ad efficiency and measurement, with the Brand Impact Metric tracking attention, brand health, and search, company said.
4 Articles
4 Articles
Disney’s New Metric for Advertising Success
The art and science of measuring TV commercials has been a critical area of interest ever since digital advertising started taking the lion’s share of marketer’s ad dollars.Knowing what’s responsible for making cash registers ring is the key to the buying decisions being made by marketers.Disney, which has always asserted that it brings a special brand of marketing magic to its clients, has introduced a new data-based metric to demonstrate the e…
The Future of TV and Advertising at CES 2026: AI, Live Content, and the New Era of Attention Measurement
January, 2026.- During a landmark panel at CES 2026, industry titans including Amy Reinhard (Netflix), Rita Ferro (Disney), and Jeff Collins (Fox) gathered to discuss the shifting paradigms of modern media. The leaders reached a unanimous conclusion: live content, including sports and breaking news, is the primary driver of engagement, creating vital cultural moments that unite audiences in an increasingly fragmented digital world. The role of t…
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