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The Future of MMM - Basis Technologies

Summary by basis.com
Fragmentation in the marketing industry isn’t new—but the pressure to make faster, smarter decisions in today's increasingly complex landscape is. In this episode, Greg Dolan, CEO and co-founder of Keen Decision Systems, joins host Noor Naseer to discuss how marketing mix modeling (MMM) is evolving to meet these challenges. Greg outlines how breaking down marketing silos with a top-down and bottom-up approach can drive better decisions, collabor…
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basis.combasis.com

The Future of MMM - Basis Technologies

Fragmentation in the marketing industry isn’t new—but the pressure to make faster, smarter decisions in today's increasingly complex landscape is. In this episode, Greg Dolan, CEO and co-founder of Keen Decision Systems, joins host Noor Naseer to discuss how marketing mix modeling (MMM) is evolving to meet these challenges. Greg outlines how breaking down marketing silos with a top-down and bottom-up approach can drive better decisions, collabor…

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basis.com broke the news in on Wednesday, July 2, 2025.
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