US EditionThe Five Critical Factors That Drive Consumer Behaviour
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The Five Critical Factors That Drive Consumer Behaviour
Bottom Line Up Front: Understanding the five key factors that influence consumer behaviour—psychological, social, cultural, personal, and economic—enables marketers to create more targeted campaigns, build deeper customer relationships, and drive higher conversion rates. These interconnected forces shape every purchasing decision and provide the foundation for effective marketing strategies. Why Consumer Behaviour Matters More Than Ever In tod…
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