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The First Chinese Automaker Bought the Name of the Hockey Club. Heading Straight to the Czech Extraliga
Summary by Aktuálně.cz
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The Chinese automaker BYD is building a name in Europe not only through electric cars, but also through sports. It sponsors Manchester City, Inter Milan, Paris Saint-Germain or the European Football Championship. The Czech representation does not lag behind and is heading to hockey — and has bought a place in the name of the Czech Extraliga club. Energie Karlovy Vary becomes BYD Energie Karlovy Vary for two seasons.
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