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The Female Lead opens data-driven marketing agency - DecisionMarketing

The Female Lead, the organisation set up by Edwina Dunn in 2015 to increase the visibility of women’s success stories and to offer girls a wider selection of role models, is launching a data-driven marketing agency to help brands understand what shapes women’s decisions. Tandem is based in Notting Hill, West London, and will use data and insights from The Female Lead’s online community of nearly 9 million women to “deliver campaigns that are cul…
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decisionmarketing.co.uk broke the news in on Tuesday, October 14, 2025.
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