US EditionThe Factors Reshaping Retail’s Creator Strategy
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The Factors Reshaping Retail’s Creator Strategy
Over the past decade, brands have tapped creators to reach new audiences without spending too much upfront. When social media was buzzing with activity, affiliate links and sponsored posts worked well: creators earned good commissions, and brands saw extra sales. But now, as economic challenges grow and budgets shrink, the creator economy needs a more […]
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