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The Evolving Landscape of Keyword Research: Finding the Right Terms for the US Market in 2025 - Kahawatungu

Summary by KahawaTungu
In an era where digital is advancing, keyword research isn’t only about trying to find the highest volume search terms. The tactics that were effective in 2020, or even 2023, are quickly becoming obsolete — and for those interested in a competitive US market, adapting to the new marketing environment isn’t just the price of admission, it’s table stakes. Consumer’s behaviour changes, AI search engines are on the rise, and a more in-depth focus on…
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KahawaTungu broke the news in Nairobi, Kenya on Tuesday, May 13, 2025.
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