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The evolution of design thinking: From products to problem-solving across industries

  • Design thinking evolved from a niche product design practice in the 1950s and 60s to a broad problem-solving framework today.
  • Herbert A. Simon's 1969 book introduced design as a form of thinking focused on quickly building, observing, and testing solutions.
  • Apple applied this mindset during the iPhone's development by creating and testing multiple versions shaped by user feedback and ongoing iterations.
  • Steelcase and Herman Miller use deep user research and real-world testing to address issues like open-plan office challenges and improve product usability.
  • Design thinking is increasingly integrated alongside Lean and Agile approaches, enabling teams across various fields to accelerate their work while maintaining a strong focus on the people they serve.
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Montana StandardMontana Standard
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The evolution of design thinking: From products to problem-solving across industries

Lazzoni reports on the evolution of design thinking from product-focused to a broad problem-solving framework across various industries, emphasizing empathy and user needs.

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  • 92% of the sources are Center
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The Billings Gazette broke the news in Billings, United States on Tuesday, June 24, 2025.
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