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The evolution of design thinking: From products to problem-solving across industries

GUILFORD COUNTY, NORTH CAROLINA, JUN 24 – Design thinking now guides innovation and problem-solving across sectors, with educators and strategists using it to clarify complex issues, according to experts and practitioners.

  • Apple developed the iPhone by creating and testing multiple versions shaped by user feedback during product development.
  • This approach was inspired by Jobs’s belief that users are often unaware of their true needs until those needs are revealed through innovative design, which shaped Apple's empathy-centered design philosophy.
  • Design thinking evolved from a niche product design method into a people-first framework used across industries, supported by firms like Herman Miller and Steelcase through deep user research.
  • Herbert A. Simon introduced design as a form of thinking in 1969, emphasizing rapid building, observing, and testing, ideas refined by researchers and popularized by IDEO and Stanford's d.school in the 2000s.
  • Today, design thinking extends beyond products to help teams solve complex problems in business, education, and more, maintaining a focus on people through iterative testing and ideation.
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Design operates in the triangle of art - society - technology, emphasized Petra Černe Oven.

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The evolution of design thinking: From products to problem-solving across industries

Lazzoni reports on the evolution of design thinking from product-focused to a broad problem-solving framework across various industries, emphasizing empathy and user needs.

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The Billings Gazette broke the news in Billings, United States on Tuesday, June 24, 2025.
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