The EU's new rules for labelling AI-generated content
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The European Union wants to make it easier and easier to distinguish when an image, video, audio or text has been generated or manipulated with artificial intelligence. Therefore, the European Commission has published the Code of Best Practices on marking and labelling of content generated by AI. For now it is voluntary, but it will become mandatory on August 2, 2026, when the transparency rules of Article 50 of the AI Act will begin to apply. T…
The EU-AI authority has published a voluntary code of practice to help providers and operators of generative AI systems comply with the transparency obligations of the EU-AI law. The regulatory framework is intended to help providers and operators of generative AI systems comply with the transparency obligations of Article 50 of the AI Act as of 2 August 2026. The Code has been developed by independent experts in a multi-stakeholder process and …
In just a few weeks, the internet may look a little different. The European Union is finalizing the implementation of rules to help users distinguish real content from AI-generated content. Deepfakes are primarily targeted, but the changes will cover many more areas. The European Commission has just published the final version of the Code of Conduct on the tagging of AI-generated content. The document is intended to help companies prepare for th…
The EU's new rules for labelling AI-generated content
Access the full resources here: [PDF | EU Website] On June 10, the European Union released the Code of Practice (CoP) under Article 50 of the EU AI Act, the provision requiring transparency in the labelling of AI-generated content. It has two sections aimed at two different stakeholders: Providers: Those who build AI systems; and Deployers: Those who use these systems to create and publish content. For AI Deployers: Obligations for Labelling De…
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