The Energy Drink Buyout Prize Beverage Giants Are Circling
PepsiCo’s distribution tie and 11% stake make a full buyout look like the cleanest path as Celsius’s shares slide 39% this year.
3 Articles
3 Articles
The Energy Drink Buyout Prize Beverage Giants Are Circling
Celsius Holdings shares have cratered nearly 40% this year, shrinking its market cap to a size beverage giants can actually swallow. With PepsiCo already holding equity and activist investors circling, the question is no longer if a deal happens but who makes the move first.
How CELSIUS Is Winning Over People Who Have Never Bought Energy Drinks
CELSIUS’ zero-sugar energy drinks are attempting something rather more difficult than simply stealing customers from the other brightly coloured cans in the fridge. The more interesting opportunity is the person who has never particularly wanted an energy drink in the first place — put off by the sugar, the image, or the vague suspicion that consuming one ought to involve a motocross helmet. A recent visit to the CELSIUS team at their HQ in Dubl…
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