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Coca-Cola Mix Sprite and Absolut: So Is Your New Drink with Alcohol in Mexico
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Photo courtesy of Coca-Cola Coca-Cola wants the Mexican consumer to change the way he understands a ready-to-take drink. This Tuesday the company announced the permanent release of Absolut Sprite, a proposal that combines Absolut vodka with Sprite's lime-lime flavor and that is incorporated into its portfolio within the category of ready-to-take alcoholic beverages, known as RTD (Ready-to-Drink). And is that the category in Mexico of ready-to-dr…
·Mexico City, Mexico
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