How Brands Can Rebuild Their Reputations After Losing Customer Trust

How Brands Can Rebuild Their Reputations After Losing Customer Trust

Use the power of redemption storytelling to make a lasting comeback.

The End of Paid Influence: How Christine Ryss’s Orcool is Rebuilding Trust in Advertising With Real Customer Voices

In a digital landscape oversaturated with polished content and pay-to-play endorsements, one female entrepreneur is rewriting the rules of advertising. Christine Ryss, a serial founder, award-winning marketer, and GenAI innovator, is the force behind Orcool, a fast-growing AdTech startup based in San Francisco. With a bold vision to replace synthetic influencer marketing with authentic, scalable storytelling, Ryss is leading a new wave of perfor…