US EditionThe Effects of Digital Marketing on Consumer Behaviour
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The Effects of Digital Marketing on Consumer Behaviour
Bottom Line Up Front: Digital marketing has fundamentally transformed consumer behavior, creating a privacy-conscious, personalization-demanding audience that expects authentic, contextual experiences across all touchpoints. With 77% of consumers expressing privacy concerns and 64% preferring companies that tailor experiences to their needs, success in 2025 depends on balancing personalization with privacy-first strategies. The digital marketin…
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