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Democrats eye Republicans’ success with social media to transform messaging

Democrats acknowledge that Republicans are dominating online spaces in social media campaigning, with some sources noting the need to engage with this new media for spreading their message effectively.
Democratic influencer Olivia Julianna criticized Democrats for having messaging that is too 'intellectualized' and not reaching the average person.
Both parties need to invest in relationships with content creators to navigate the changing political landscape.
Pew Research indicates that about 20% of Americans get news from influencers, with right-leaning influencers outnumbering left-leaning ones, 27% to 21%.

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Los Angeles Times

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DNyuz

Contributor: Democrats, do not ignore Stephen A. Smith

Is the most influential man in sports media going to run for office? Probably not, but Democrats need to learn his messaging lessons.

3 days ago·Los Angeles, United States

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The Bulwark

The Democrats’ Authenticity Trap

California Gov. Gavin Newsom looks on during the second day of the Democratic National Convention at the United Center on August 20, 2024 in Chicago, Illinois. (Photo by Andrew Harnik/Getty Images)“How Do You Do, Fellow Kids?”WHEN CALIFORNIA GOV. GAVIN NEWSOM released the inaugural episode of his new podcast, This Is Gavin Newsom, it left some Democrats bewildered. Even former Newsom aides told me they were shocked he thought it would work.It wa…

3 days ago

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Colorado Springs Gazette

+2 Reposted by 2 other sources

Democrats eye Republicans’ success with social media to transform messaging

4 days ago

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Boston Herald

Pols & Politics: Gov. Healey clearly wants to play a part in remaking the Democratic Party

Gov. Maura Healey is making it clear that she wants to be at the forefront of remaking the Democratic Party after a crushing defeat in November handed President Donald Trump a second term in the White House. In two national interviews this month, Healey threw not-so-subtle jabs at top Democrats in Washington, criticized her own party for having a “brand problem,” and again threw shade at President Joe Biden for not stepping out of the presidenti…

4 days ago·Boston, United States

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Washington Examiner

Democrats eye Republicans' online success to transform messaging - Washington Examiner

While Democrats have long commanded legacy media attention, Republicans have made up ground with content creation to broadcast their own messages to growing online audiences. President Donald Trump has always had a love-hate relationship with legacy news outlets, but his 2024 presidential campaign saw him embracing social media to boost his message and reach new audiences.Trump recorded several lengthy interviews with male influencers, including…

4 days ago·Washington, United States

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