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French Billionaire Families Team Up in Cycling Sponsorship Deal

Summary by Bloomberg
French shipping tycoon Rodolphe Saade has agreed to co-sponsor the country’s biggest cycling team in a move aimed at raising the profile of his billionaire family’s transport and media empire.

16 Articles

Lean Right

Decathlon has a new co-sponsor: CMA-CGM. The transport giant arrives in the world of professional cycling with great ambitions. The French stable plans to win the Tour de France by 2030. And to achieve its ends, the budget will be very substantial.

Lean Left

The French team, currently committed to the Tour de France, has unveiled an agreement with the maritime group for five seasons, with the ambition to "enter the top 5, then the world top 3" and "win" the Grande Boucle by 2030.

·Paris, France
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Lean Right

CMA CGM announced this Monday that it would become the co-sponsor as soon as next season of the cycling team owned by Decathlon. With ambitions assumed.

·Paris, France
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Lean Right

The Decathlon cycling team, which so far was associated with AG2R La Mondiale, will have as its partner title the maritime group from next season.

·Paris, France
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L'ÉQUIPE broke the news in Boulogne-Billancourt, France on Monday, July 21, 2025.
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