French Billionaire Families Team Up in Cycling Sponsorship Deal
16 Articles
16 Articles
Decathlon has a new co-sponsor: CMA-CGM. The transport giant arrives in the world of professional cycling with great ambitions. The French stable plans to win the Tour de France by 2030. And to achieve its ends, the budget will be very substantial.
The French team, currently committed to the Tour de France, has unveiled an agreement with the maritime group for five seasons, with the ambition to "enter the top 5, then the world top 3" and "win" the Grande Boucle by 2030.
CMA CGM announced this Monday that it would become the co-sponsor as soon as next season of the cycling team owned by Decathlon. With ambitions assumed.
The Decathlon cycling team, which so far was associated with AG2R La Mondiale, will have as its partner title the maritime group from next season.
Decathlon and CMA CGM join forces to accelerate France Cyclisme’s ambitions - Maritime Gateway
ECATHLON, CMA CGM and France Cyclisme are pleased to announce their new co-naming partnership for the professional cycling team currently known as DECATHLON AG2R LA MONDIALE. Starting from January 1st, 2026, the team will race as DECATHLON CMA CGM. A powerful alliance rooted by shared values Following the recent announcement of DECATHLON becoming the owner of the Pro cycling team at the end of the 2025 season, an ambitious new chapter is already…
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