The death of traditional crisis management: Why speed isn’t enough anymore

The death of traditional crisis management: Why speed isn’t enough anymore

For decades, the mantra in public relations has been simple: when a crisis hits, act fast. The idea was that a rapid response would allow brands to control the narrative and mitigate damage before the situation spiraled out of control. Seems logical, right? Certainly, however, recent events have shown that speed alone can often do For decades, the mantra in public relations has been simple: when a crisis hits, act fast. But rushed responses can l