US EditionThe Crown Jewel: How Crown Royal Put Canadian Whisky On The Map
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The Crown Jewel: How Crown Royal Put Canadian Whisky On The Map
In 1939, as King George VI and Queen Elizabeth prepared for their historic first visit to Canada, an ambitious whisky maker had an idea fit for royalty. Samuel Bronfman, president of Seagram’s, created a special blend packaged in a crown-shaped bottle and wrapped in a distinctive purple velvet bag—a whisky literally designed for a king. Little did he know that his creation, Crown Royal, would transform Canadian whisky’s global standing forever. …
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