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The cost of being seen in women’s sports
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1 Articles
The cost of being seen in women’s sports
In women’s sports, visibility is often framed as progress. More broadcast deals, sponsorships and social media attention are presented as unquestionable wins after decades of marginalization. However, increased visibility brings a parallel demand that is far less discussed: protection. For women athletes, exposure is not neutral. It arrives with intensified scrutiny, harassment and pressure to perform marketable identities, creating a double b…
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