The Chill Factor and Irish Signage

The Chill Factor and Irish Signage

Analogical Research recently commissioned LucidTalk to conduct a short survey consisting of three questions to establish whether there was a “chill factor” among Unionists and Protestants when Irish signage is erected. The figures shown in this article are based on a representative sample of 1050 people in Northern Ireland selected by LucidTalk from 3001 who completed the survey. The first question asked about people’s reaction if the local coun…