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The CEO of Trek Bicycle reads 52 books a year, hates smartphones, and thinks Milton Friedman was wrong

Summary by Fortune
The bicycle company president talked to Fortune about a brutal post-boom market, why generational labels are overblown, and his obsession with reading.

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FortuneFortune
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The CEO of Trek Bicycle reads 52 books a year, hates smartphones, and thinks Milton Friedman was wrong

The bicycle company president talked to Fortune about a brutal post-boom market, why generational labels are overblown, and his obsession with reading.

·New York, United States
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Fortune broke the news in New York, United States on Wednesday, May 6, 2026.
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