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The Celebrity Apprentice announces surprise return with two Christmas specials

Twelve celebrities compete to create festive biscuits sold nationwide, with proceeds supporting one in six UK children’s charities funded by BBC Children in Need.

  • This Christmas, The Celebrity Apprentice makes a surprise return with festive specials on BBC One and iPlayer, featuring Lord Alan Sugar and a dozen celebrity contestants.
  • Partnering with Pudsey and BBC Children in Need, the specials mark their first collaboration, aiming to raise funds since BBC Children in Need says it can support only one in six organisations.
  • Flown to Lapland, the celebrities must create a magical festive biscuit and pitch festive gingerbread biscuits to the UK's biggest retailers, with products sold nationwide for the first time.
  • The biscuits will hit shelves just before Christmas in UK stores, with a percentage of profits donated to BBC Children in Need, the charity said.
  • With the lineup undecided, the BBC says contestants will be `announced soon`, and viewers can participate by buying products to support charity.
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The Celebrity Apprentice announces surprise return with two Christmas specials

The Celebrity Apprentice will make a surprise return this Christmas! πŸ“ΊπŸš¨

Β·United Kingdom
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Wales Online broke the news in Wales, United Kingdom on Wednesday, October 15, 2025.
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