US EditionMaserGrup Acquires Vermouth Maker Perucchi 1876
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Vermuts Miró closes the first chapter of this species of second life that he is having since 2020. That was the year in which the company ceased to be owned by the founding family (iba by the fourth generation) to become part of the group that possesses the businessman Xavier Martínez, MaserGrup. Now, after a long time of accompaniment, consolidation and investment in expanding production capacity, the brand based in Reus (Baix Camp) has activat…
TARRAGONA, 14 (EUROPA PRESS) The Catalan company Vermuts Miró, based in Reus (Tarragona), has bought the Vermouth Perucchi brand to expand its portfolio and grow to double digits in the coming years. As reported in a joint communiqué, the operation will benefit both companies «for multiple synergies that will be generated, both [...] La entrada Catalan Vermuts Miró buys the Vermouth Perucchi brand to grow to double digits aparece primero en Forb…
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