The case for sustainable floriculture in Pakistan

The case for sustainable floriculture in Pakistan

Pakistan's agriculture is at a critical juncture. Despite their dominance, cash crops such as cotton and sugarcane impose heavy water and soil burdens while delivering comparatively modest economic gains. In contrast, floriculture, while remaining a relatively small segment, provides a viable alternative offering higher profitability and more ecological sustainability, provided it is managed effectively. Building a green floriculture sector will…