US EditionThe Case For Burying The Lede (Sometimes)
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The Case For Burying The Lede (Sometimes)
At Tedium, we sometimes bury the lede intentionally, and it may seem strange, but sometimes it works.My last post, on Gumroad, took a very leisurely path to its primary point, and some people were wondering why. I think it’s worth explaining my strategy on that.First off, let me say: Tedium is a newsletter first and foremost, even though most of our readers hit it on the Web these days. We intentionally write long about things, in a very casual …
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