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The Business of Watches Podcast: Baume & Mercier CEO Michael Guenoun Talks Strategy On The Eve Of The Brand's Sale By Richemont
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The Business of Watches Podcast: Baume & Mercier CEO Michael Guenoun Talks Strategy On The Eve Of The Brand's Sale By Richemont
On this week's episode of The Business of Watches, a brand that's very much in the news. We're in Meyrin, just outside of Geneva, to talk to the head of Baume & Mercier, the near-200 year old brand that's just been sold by Richemont to Italy's Damiani Group. Michael Guenoun speaks passionately and with conviction about the pressures the brand faces due to the strong Swiss franc, rising costs, and its commitment to remaining in the approachable-p…
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