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The business of pop-ups

Summary by CITYVIEW
Pop-ups may look effortless — a cute booth, a friendly maker, a handful of products inviting you in — but there is so much more behind every display. Across the Des Moines metro, small-business owners are using pop-ups not just to sell but to connect and bring their brands to life in ways the digital world can’t always match. Three local entrepreneurs share how pop-ups are doing just that.   Pop-ups may look effortless — a cute booth, a friendly…
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CITYVIEW broke the news in on Wednesday, December 3, 2025.
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