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The Business Model of a Professional Cycling Team: What Keeps Them Going?
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When the world watches spectacular races like the Tour de France, Giro d’Italia or Vuelta a España, it seems to many that professional cycling is one of the richest sports. Millions of viewers, prestigious events and world-class athletes give the impression that teams live off television broadcasts, ticket sales or prize funds. However, the reality is completely different. The economic model of professional cycling teams is fundamentally differe…
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