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Buffalo Bills to Host a Parade in Upstate New York for Hallmark Movie Premiere

The parade will showcase current players and legendary alumni to promote the Christmas movie, aiming to engage fans and the local community, officials said.

Summary by WTVR
The Buffalo Bills will host a parade in upstate New York to celebrate the premiere of the team's new Hallmark Channel Christmas movie, "Holiday Touchdown: A Bills Love Story."The parade is scheduled to take place on Nov. 13 from 6:30 p.m. to 8 p.m in East Aurora, where part of the movie was filmed.The movie cast and players will "parade" from a VIP reception to the Aurora Theatre for the premiere via Pine and Main Streets. The movie will then pr…

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WKBW broke the news in on Monday, October 20, 2025.
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