US EditionThe Brine Boom: Pickles Are Popping Off in Grocery Aisles in Idaho
Instacart data reveals North Dakota leads with a 68.2% higher pickle order rate than the national average, driven by bold flavors and popular food pairings like Takis and Red Baron pizzas.
- Instacart analyzed purchase data and found pickles are surging nationwide, with diverse formats and uses fueling the broad U.S. popularity.
- As tastes shift toward bolder flavors, small-batch makers like Yee-Haw Pickle Company and SuckerPunch rise, boosted by viral TikTok recipes such as the two-ingredient parmesan-pickle cracker.
- Retail numbers reveal strong lift for items such as Fruit Roll-Ups, 116% more likely with pickles, Takis at 118%, and Red Baron Frozen Pizzas at 55%.
- Vlasic leads across the West Coast and Great Plains and tops California, while Heartland states show strong commitment to pickles, signaling regional appetite.
- Regional data show North Dakota posts a 68.2% higher pickle order rate than the national average, with South Dakota at 67.6% and Wisconsin at 66.8%, while social-media driven combos influence grocery choices.
16 Articles
16 Articles
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