The Briefing: Trademark Mayhem – Lady Gaga Gets Sued for Trademark Infringement
4 Articles
4 Articles
Today, businesses no longer need to be reminded that when they have a business idea, it is advisable to register a trademark before releasing it into the world – the sooner, the better. However, it is forgotten that trademarks are not just about words and symbols. Colors, sounds, even movements can today be equivalent trademarks to traditional logos or names – they shape our subconscious connections with the origin and quality of goods.


The Briefing: Trademark Mayhem – Lady Gaga Gets Sued for Trademark Infringement
Lady Gaga’s “Mayhem” tour has sparked legal trouble. In this episode of The Briefing, Scott Hervey and James Kachmar analyze a trademark infringement lawsuit filed by surf brand, Lost International, which claims Gaga’s use of “Mayhem” on merchandise violates their long-standing rights. The discussion explores the strength of Lost’s trademark, the likelihood of consumer confusion, and key legal takeaways for brands navigating crowded trademark la…
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