US EditionThe Boss Who Asked for Cappuccino
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By Mario Elsner* For years, Adam Neumann, co-founder of the WeWork firm, asked for exactly the same thing every morning: a cappuccino. He said it with certainty, as he repeats a daily ritual without margin of error. He was part of his routine and style. He asked for his coffee with the tone of those who are accustomed to it all being done as he imagines. The barista served it. No one questioned anything. The problem was that what Adam really wan…
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