Zimbabwe Focusing on Expanding Blueberry Exports Into China, Europe

From Grandma's jam to "Superfood": The blueberry has evolved from niche product to trend snack, as figures confirm. Why it lands in every supermarket and Instagram feed today.

Zimbabwe focusing on expanding blueberry exports into China, Europe

Following the conclusion of the EU-Zimbabwe Business Forum in Harare, the Zimbabwean blueberry market is looking to continue its exports into the EU. The aim of the conference was to strengthen trade and investment ties with a particular focus on sectors such as horticulture, and it has now been…

From Grandma's jam to "superfood": Blueberries have evolved from a niche product to a trendy snack, as evidenced by the numbers. Some cinemas are already serving them as a popcorn substitute.

From grandma's jam to "superfood": the blueberry has evolved from a niche product to a trend snack, like numbers underpinning it. Why it ends up in every supermarket and Instagram feed today.The world has seen some absurdly steep careers. Kim Kardashian used to be Paris Hilton's assistant, today she is a global media and fashion magnate. Belly bags used to grace only the worst tourist outfits, today they design the hottest designers. But few ris…