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The bitter truth about our sugary matcha habit

Summary by Salon

As matcha becomes a TikTok darling, some worry its true origins — and flavor — are being lost in translation

As matcha becomes a TikTok darling, some worry its true origins — and flavor — are being lost in translation

3 days ago·San Francisco, United States

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Salon broke the news in San Francisco, United States 3 days ago on Thursday, July 31, 2025.

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