Your Favorite Crayola Colors, Now on America's Most Affordable Truck: Slate Introduces Five Iconic Vehicle Wraps in Industry-First Collaboration
The starter packs use five Crayola colors and cost $1,549.99, adding decals, a matching key fob and a dashboard accessory.
- On Thursday, July 9, 2026, Slate Auto announced a partnership with Crayola to offer five vehicle wraps in signature crayon colors: Cerulean, Fern, Jersey Tomato, Razzmatazz, and Dandelion.
- To keep the base vehicle price at $24,950, Slate skips traditional paint shops, shipping trucks in a gray composite finish designed to encourage owners to personalize exteriors with vinyl wraps.
- Each $1,550 starter pack includes the vinyl wrap, color-coordinated decals, a key fob cap, and a clip-on dashboard accessory Slate calls a "Slatelet."
- The collaboration reinforces Slate's strategy of treating trucks like customizable gadgets, offering these wraps alongside a growing catalog of more than 200 accessories on its online marketplace.
- With vehicle deliveries expected later this year, Slate continues to see strong customer interest, noting that more than 10 million truck designs have been created on its website.
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Slate Just Found a Way To Sell You a Cheap Truck With Personality, You Have Crayola To Thank for It
Slate promised you a cheap truck, and this is what you are getting. Unless you start checking some option boxes around the configurator or start with the Fastback SUV body style right from the get-go. So here it is, offering the unpainted truck in colors, and you have Crayola to thank for it. Slate Auto does not have a paint shop at its factory in Warsaw, northern Indiana. So, every single truck leaves the factory in a single, unpainted g... (co…
Slate's EV truck is built to be customized. Crayola is helping fill in between the lines.
Executives told Business Insider they were surprised by how many shoppers wanted to add color to their cars.Ben Shimkus/Business InsiderNew cars are increasingly gray, white, black, and silver.Slate, the no-frills $25k EV pickup, launched a collab with Crayola to brighten up American roads.The partnership comes as Slate races toward its first deliveries.American cars are going gray. A Jeff Bezos-backed startup thinks it has a colorful solution.L…
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