The Battle for Customer Loyalty: How Hotel Booking Executives are Driving Retention - The Leaders Globe Media

Not only do MSB and Popplife want to increase customer engagement through loyalty programs, they also want to create more customer touchpoints on each other's platforms.

The Battle for Customer Loyalty: How Hotel Booking Executives are Driving Retention - The Leaders Globe Media

In the fiercely competitive landscape of 2025, hotel booking executives are intensifying efforts to cultivate customer loyalty, recognising that retaining guests is more cost-effective than acquiring new ones. This strategic focus has led to the development of innovative programmes and the integration of advanced technologies aimed at enhancing guest experiences and fostering repeat business.Personalised Loyalty ProgrammesModern travellers seek …

How Reimagining Metasearch Can Deliver Wins for Both Hotels and OTAs

When they were first introduced, metasearch channels quickly became an important part of travelers’ online shopping habits, as they were a way of getting an ordered overview of the endless shopping options available online. Growing rapidly in popularity during the 2010s, an industry report in 2017 showed that “nearly half of U.S. travelers used metasearch platforms for flight and hotel bookings;” that same year, another showed that “metasearch e…