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The Battle Bust: Fortnite’s Inflated IP Landscape
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The Battle Bust: Fortnite’s Inflated IP Landscape
“Where’re we dropping?” It is difficult to describe a cultural phenomenon of interactive entertainment that has dominated Gen Z and Gen Alpha culture quite like the video game Fortnite. Originally launched in 2017 as a collaborative story mode subtitled “Save the World”, developer Epic Games released the “Battle Royale” mode later that year, permanently altering the trajectory of modern gaming. While the “battle royale” format, in which players …
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