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The AI Search Era Is Here: What Sitecore’s Acquisition of Scrunch Means for Marketing and Advertising
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The AI Search Era Is Here: What Sitecore’s Acquisition of Scrunch Means for Marketing and Advertising
The traditional marketing playbook is officially outdated. For over two decades, the holy grail of digital marketing was Search Engine Optimization (SEO), which focused on getting websites to rank on that first page of Google blue links. Now, with consumer behavior moving towards conversational AI, “answer engines” like ChatGPT, Google Gemini, and Perplexity are altering how buyers find products and make purchase decisions. So, this shift is pre…
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