Google’s AI Search Journeys Are Reshaping SEO With Cindy Krum

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Google implemented multiple updates during the previous year, fundamentally modifying how search results are displayed, deploying to artificial intelligence that generates instant responses before organic links. This transformation forces Chilean companies to evolve from traditional SEO to Search Experience Optimization (SXO), an approach that the SEO Postedin Agency has successfully implemented to adapt to the constant changes of digital search…

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The arrival of search engines based on artificial generative intelligence is currently redefining the search landscape. Eskimoz has just published an exclusive study of 400 marketing and SEO experts in five countries (France, United Kingdom, Germany, Spain, Italy). This survey analyses the major consequences of the IA on SEO practices, while the first campaigns and integrations on digital media have increased since 2024. According to this study,…

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The era of web traffic is changing dramatically, as AI begins to quickly overcome the clicks of online users. For years, SEO has focused on mastering Google by meticulous keyword analysis and titling optimization, randomly getting a lot of backlinks. Currently, we are at a crucial tipping point. AI Overviews and Google's Perplexity search tools are diverting organic traffic to their own responses very quickly. These assistants offer fairly conci…