The African billionaires behind Coca-Cola’s African success

The African billionaires behind Coca-Cola’s African success

By the time a cold Coca-Cola lands in the hands of a consumer in Madagascar, Sudan, Gabon or Somaliland, it has already passed through the hands of some of the most powerful local industrialists on the continent.The Coca-Cola system in Africa depends not on direct corporate control, but on a sprawling network of franchise bottlers—regional and national entrepreneurs who produce, package and distribute the world’s most recognizable soft drink.Two…