The Advertising Association Does Not Like the Government's Big Plan
4 Articles
4 Articles
The Out of Home (OOH) Branch of the Hungarian Advertising Association is requesting a review of the draft advertising regulation from the government and is urging substantive consultation, the organization announced on Sunday.
According to the Hungarian Advertising Association, the government's draft advertising decree in this form could have several harmful consequences.
According to them, the regulation would eliminate 90 percent of billboards, which directly limits the effective advertising opportunities of the Hungarian business sector.
According to the Advertising Association, the ministry's own impact assessment also highlights the harmful consequences: including the loss of more than a thousand jobs and a loss of tax revenue of several billion forints.
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