US EditionThe 90-9-1 Rule: Why Most Do Not Participate in Online Networks and Communities and Make Them Look Like What They Really Are Not.
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Jakob Nielsen – praised be – proposed in 2006 what is known as the 90-9-1 rule to describe the inequality in the participation of users in digital communities. According to this rule: 90% are passive observers (lurkers). 9% participate occasionally. Only 1% are active participants and in fact generate most of the content. This phenomenon, widely documented since the remote times of Usenet, remains present on social networks, forums, blogs or eve…
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