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The 2028 podcast primary is underway as Democrats try to reshape their image

  • Democratic potential 2028 presidential contenders including Gavin Newsom, Andy Beshear, Gretchen Whitmer, and Pete Buttigieg are actively engaging in podcasts to reshape their public image.
  • This podcast approach follows Donald Trump's frequent 2024 podcast appearances that appealed especially to younger men, prompting Democrats to master the looser, more candid media format.
  • Newsom launched 'This is Gavin Newsom' featuring a diverse guest list including conservatives like Steve Bannon and Charlie Kirk, while Beshear hosts his own podcast with guests like Amy Klobuchar, focusing on opposition to Trump's policies.
  • Newsom said in his podcast debut, 'I think it's an issue of fairness,' defending his engagement with conservatives, while Beshear was asked directly if he will run for president, reflecting frequent listener interest.
  • This podcast strategy suggests Democrats are trying to broaden their appeal by engaging different audiences and critics, aiming to counteract perceptions of a toxic brand and re-earn public trust.
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The 2028 podcast primary is underway as Democrats try to reshape their image

Four months into the Trump administration, some top Democrats are rethinking their approach to podcasts.

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The American Spectator broke the news in Alexandria, United States on Monday, May 26, 2025.
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