The $13 Trillion Dollar Trap

The $13 Trillion Dollar Trap

A new prequel from authors of Play Bigger uncovers the trap costing startups (and investors) trillions, and how to escape it.

The $13 Trillion Dollar Trap - PressReach

A new prequel from authors of Play Bigger uncovers the trap costing startups (and investors) trillions, and how to escape it. SANTA CRUZ, Calif., May 29, 2025 /PRNewswire/ — Nearly a decade after the international bestselling business book Play Bigger introduced Category Design to the world, co-authors Al Ramadan and Christopher Lochhead return—alongside new collaborators Jason Wellcome and Mary Grice—with a bold follow-up new book: The Existin…