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Thailand tourism bounces back, with 35 million visitors in 2024

  • Thailand saw a 26 percent increase in foreign tourist arrivals last year after easing entry rules and waiving visas for Chinese travellers.
  • An estimated 35.5 million tourists visited Thailand in 2024, up from 28.2 million in 2023, according to provisional data from the Ministry of Tourism and Sports.
  • The Thai government, under former Prime Minister Srettha Thavisin, introduced measures to attract foreign visitors, including a free visa programme for Chinese and Indian tourists.
  • The government aims for 40 million arrivals this year, generating 2.8 trillion baht in revenue, targeting up to 39 million foreign tourists next year.
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