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Thailand tourism bounces back, with 35 million visitors in 2024
Thailand saw a 26 percent increase in foreign tourist arrivals last year after easing entry rules and waiving visas for Chinese travellers.
An estimated 35.5 million tourists visited Thailand in 2024, up from 28.2 million in 2023, according to provisional data from the Ministry of Tourism and Sports.
The Thai government, under former Prime Minister Srettha Thavisin, introduced measures to attract foreign visitors, including a free visa programme for Chinese and Indian tourists.
The government aims for 40 million arrivals this year, generating 2.8 trillion baht in revenue, targeting up to 39 million foreign tourists next year.